Winter Wonder was a seasonal activation at Fifth + Broadway, a vibrant mixed-use destination in Nashville, designed to reimagine the holiday experience with a fresh, whimsical identity. Breaking away from traditional holiday motifs, the branding featured bold graphics, playful typography, and immersive elements that felt both festive and unexpected.

Commissioned by NGK Agency to develop the visual direction, FORM Creative crafted a cohesive brand experience that extended across signage, wayfinding, and gifted items. The result was a dynamic, engaging activation that brought a distinct holiday energy to one of Nashville’s most iconic destinations.