Village Cafe, a small business cozy coffee shop nestled in a San Diego east village, partnered with our branding agency to develop a distinct brand identity that captured the essence of its inviting atmosphere and reflected the charm of the local community. To achieve this, we employed a strategic approach that centered around light pastel colors and a soft pink accent, complemented by a contrasting handwritten font. This combination created a visual contrast and added a human touch and feel to the brand.