For Toyota Music Factory (TMF), we spearheaded the creative direction for TMF After Dark, an exclusive influencer and industry event designed to showcase TMF’s dynamic entertainment district. The event served as a soft launch for the 2023 “More Than Music” marketing campaign, leveraging the reach of key travel influencers, media partners, and local industry leaders to amplify TMF’s presence.

Creative Execution:
We developed a full suite of event branding materials, including invitations, social media assets, on-site signage, window graphics, and banners, ensuring a cohesive and visually impactful experience. To drive engagement, we curated Instagrammable moments, including a custom gifting station featuring personalized embroidered bandanas.