Live on the edge. Live for the moment. Live in the Element. With four floors, 256 luxury lakeside apartment homes and four ways to live it, SALT offers a fresh take on urban life for every taste. 

The creative direction’s main focus was on creating a visual experience that reflected the project’s unique features and vibe. The futuristic photoshoot art direction was centered around showcasing SALT as a cutting-edge, contemporary urban living space. The shoot utilized dramatic lighting and bold colors to create a futuristic atmosphere. Models were styled in high-fashion, on-trend clothing to convey the sense of luxury and sophistication that the project offers.