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Lifestyle photoshoot

EV Living

San Diego, CA
Project

Artful. Sophisticated. Social. Located in San Diego’s vibrant East Village Arts District. Spanning three-fourths of a city block, EV is a curated collection of mid-rise apartments that capture the East Village vibe.

EV LOGO COMBINES TWO STRONG CONCEPTS

  1. Eve, the original woman, in Arabic is Ḥawwāh, meaning “living one” or “source of life”, and is related to ḥāyâ, “to live”. The letter Ē/ē with the long vowel sound pronounced like the initial “e” sound in “ego” (ē’ gō).
  2. EV, Acronym for East Village, the area where the building is located in downtown San Diego.
logo design
The one and only Brandbook
photoshoot
Post Cards layout Design
Photoshoot | Art Direction 

Artful. Sophisticated. Social. Located in San Diego’s vibrant East Village Arts District. Spanning three-fourths of a city block, EV is a curated collection of mid-rise apartments that capture the East Village vibe.

Art Direction: Sarah Scharaf
Photographer: Mark Dastrup