Background: ELLIAN Salon, known for its exceptional beauty services and personalized customer experiences, sought to revitalize its brand image and elevate its packaging design to reflect the salon’s unique qualities. The salon aspired to evoke a sense of tranquility and elegance, while aligning with contemporary design trends. FORM, renowned for its expertise in branding and packaging, was entrusted with this creative task.

Branding Strategy: FORM’s first step was to understand ELLIAN Salon’s values, mission, and target market. Through in-depth consultations and market research, FORM developed a comprehensive branding strategy that would enhance ELLIAN Salon’s visual identity. The team recognized the importance of colors in conveying emotions and establishing a distinct brand presence.