East Blocks
Houston, TX
Project
Step into the heartbeat of urban transformation as we unveil our collaboration in shaping the identity and crafting the visual brand for East Blocks—an ambitious 10-block mixed-use district nestled in EaDo. This venture, through our partnership with CoMo Creatives – a Houston based marketing firm, has been an exhilarating journey, where Form Creative has played a pivotal role in defining the character and visual narrative of East Blocks, contributing a creative touch that captures the very essence of this dynamic development.
A design built from stacked words and blocks.The icon encapsulates the letters ‘E’ and ‘B,’ forming a visually captivating representation of the project’s name when stacked. The block elements within the logo offer boundless possibilities, transforming into a dynamic graphic that serves as a versatile highlight for text or graphics. This logo is a testament to East Blocks’ unparalleled creativity and versatility, providing a unique visual identity that mirrors the energy and excitement of the project.
The curated color palette, featuring regal blue, fire red, and soft pink, along with black accents, infuses depth and intensity into the overall identity. Regal blue conveys stability and sophistication, while fire red injects a vibrant and powerful energy. Soft pink adds a delicate and playful touch, harmonizing these contrasting hues.
In the visual narrative, the design blocks stand as symbolic representations of the multifaceted nature of East Blocks. These blocks showcase the district’s diverse character and dynamic essence, with linear bold lines intersecting and overlapping to mirror the connections and interactions within the community.
EAST BLOCKS EAST BLOCKS MAP
EAST BLOCKS EAST BLOCKS MAP
Aligned with the distinct brand we developed for East Blocks, we delved into the creation of an exclusive neighborhood map, meticulously illustrated to harmonize with the project’s visual identity. This map serves not only as a functional guide but also as a creative expression, encapsulating the essence of East Blocks. Designed with precision to mirror the dynamic character of the district, the custom illustration embodies the vibrant themes and unique identity of East Blocks, enriching the visual experience.
Dynamic Blocks Unfold
