Located in Doha, Qatar, City Medical Center (CMC) needed a brand identity that would feel modern, trusted, and professional—while standing out in a competitive healthcare landscape.

We created a bold, typographic logo that plays on the letters CMC, integrating the visual language of DNA to represent innovation, care, and the science behind health. The result is a clean, memorable icon that resonates with both international and local audiences.

Given the bilingual nature of the region, we developed an Arabic adaptation alongside the English version, ensuring brand consistency across languages. An Arabic-only version was also designed for culturally specific applications, maintaining the integrity and recognition of the CMC identity in every context.