When Bakerson Companies approached us to define their visual identity, we knew the story had to be personal. The founder’s deep connection to the La Jolla Pier—a place of inspiration and reflection—became the cornerstone of the brand.

We translated that emotional anchor into a modern, architectural logo that subtly nods to the pier’s structure, resulting in a mark that balances personal symbolism with professional strength—clean, geometric, and intentional.

From there, we expanded the visual language into custom presentation decks, refined brand assets, and even branded merchandise like hat; each piece reinforcing the visual identity and carrying forward the story.