We’re excited to share that our founder, Sarah Scharaf, was recently featured by SD Voyager Magazine, a platform dedicated to highlighting inspiring local stories in San Diego.
In the interview, Sarah shares her journey as a creative director and the story behind FORM Creative.
Here’s a glimpse into the conversation:
Today we’d like to introduce you to Sarah Scharaf.
Hi Sarah, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my career right after graduating with a graphic design degree, diving into the world of creative design and strategy. Early in my career, I tackled a variety of roles that helped me understand both the artistic and business sides of the industry. This mix of experiences paved the way for me to lead projects that blended innovative designs with strategic goals. I founded Form Creative driven by my love for creativity and my desire to innovate. At Form Creative, I focus on putting together the perfect team for each project, adapting to what our clients need. This approach allows us to handle projects carefully and creatively, leading to great results and making a name for ourselves in the field.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey with Form Creative has not always been smooth. In the beginning, balancing the intricate demands of creative execution, networking, and business management posed significant challenges. Wearing multiple hats was essential—it’s all about the hustle to make dreams a reality. However, each obstacle presented a valuable learning opportunity, allowing us to refine our processes and improve our delivery. This ongoing learning process has significantly strengthened our ability to handle diverse projects and consistently exceed client expectations. We learn a lot and continue to grow every day.