FORM Creative was tasked by NGK Agency to develop the visual identity for the What’s the Scoop? project, a playful and nostalgic installation designed to cool down Capitol View with a sweet, summer-inspired experience. Drawing from a dreamy, textural, and retro aesthetic, we were tasked with creating a bold, dimensional backdrop that combines pastel colors, geometric shapes, and layered props to encourage guest interaction. The design was intended to evoke the joy of enjoying an ice cream treat on a hot day, bringing a fun and immersive experience to life.