The “We Are 5M” event aims to showcase The Parks as a differentiated amenity to leasing brokers while introducing the community to the project and expressing gratitude to those who have been involved. The event will emphasize community connections and inclusivity, with a program that includes a property tour, community activities, food and beverages, and a moment of gratitude. The success of the event will be measured by the level of engagement and feedback from attendees. Overall, “We Are 5M” aims to create a positive and memorable experience for all attendees, leaving them with a favorable impression of The Parks.
To enhance the impact of the “We Are 5M” event, the brand underwent a refresh to reflect a vibrant, colorful, and bold look. This new look was reflected in all materials such as pole banners, website, signage, and event collateral and booth designs. The refreshed brand aimed to create a lasting impression on attendees, portraying The Parks as a dynamic and modern project that stands out in the community. This branding update was a key component in creating a cohesive and memorable experience for all attendees at the event.